Books

Claude C. Hopkins – My Life in Advertising and Scientific Advertising

John Caples – Tested Advertising Methods

John Caples – Making Ads Pay

Gary Halbert – Boron Letters

Gary Halbert – How To Make Maximum Money In Minimum Time

Joseph Sugarman: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters

David Ogilvy – Confessions Of an Advertising Man

David Ogilvy – Ogilvy On Advertising

Eugene M. Schwartz – Breakthrough Advertising

Robert Collier – The Robert Collier Letter Book

Ben Settle – List Swell

Ben Settle – Email Skhema Book

Joe Karbo – The Lazy Man’s Way to Riches: How to Have Everything in the World You Really Want!